Features
Say the offer. The ad account does the reach.
Posts are organic. Ads pay to be seen. They connect separately, under Accounts → Ads: Meta, Google, LinkedIn, TikTok, Pinterest, X, and OpenAI. An ad account does not publish into the feed.
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Boost, or a new campaign
Some networks can put money behind a post you already made. Others want a standalone ad. The account card says which.
The creative is its own job
A promo for a specific date is uploaded on its own, with a clear brief. Mixed into 29 daily photos, it can land on the wrong day.
You still approve it
Nothing spends because a sentence was vague. You see the plan, then confirm.
What each network is actually for
Meta runs full campaigns and can boost an existing post, with custom and lookalike audiences. Google is Search and Display, not a boosted social post. LinkedIn covers image, video, carousel, and more, and can boost. TikTok is video campaigns and Spark Ads. Pinterest promotes Pins. X Ads runs awareness and traffic. OpenAI ads are static cards inside ChatGPT, image only, for eligible businesses in the US, Canada, Australia, and New Zealand.
Cuentas de anuncios
- Meta Ads
- Google Ads
- LinkedIn Ads
- TikTok Ads
- Pinterest Ads
- X Ads
- OpenAI Ads
You can say
- “Promote this Instagram post for the weekend, people nearby, a small budget.”
- “New campaign for Friday’s offer. Meta only. I’ll attach the creative separately.”
- “Show me spend and CTR for the last 30 days.”
Cómo funciona
01
Connect Ads, not just posts
Instagram plus Meta Ads if you want both the feed and the paid campaign.
02
Brief it alone
Offer, audience, date, budget idea. One message, not mixed into a content series.
03
Confirm
Then it can run. Results sit under Statistics → Ads.
04
Read it next to the posts
A liked Reel and a campaign with a good CTR are different decisions.
Preguntas
Does connecting Facebook also connect ads?
No. Posting accounts and ad accounts are separate connections.
Can every network boost an existing post?
Meta, LinkedIn, TikTok Spark Ads, and Pinterest can. Google and OpenAI do not boost a social post.
Where do I see if it was worth it?
Statistics → Ads: spend, impressions, clicks, CTR, conversions, and top campaigns.
Más funciones
Apertura 15 de octubre
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